Vacation packages, such as yoga retreats and deep-sea-fishing trips, often promise to indulge travelers’ personal passions. Could drones be next?
A 2018 survey by Booking.com BKNG, -1.59% asked customers what their ideal travel activities were, and 27% of respondents responded “learning a new skill.” One of these desired new skills may be drone flying, as several new travel offerings suggest.
The New York Times Journeys, a travel program run by the New York Times Co. NYT, -6.58% , has assembled its first-ever Drone Photography Journey. The $7,600 trip, not including airfare, departs next June and promises to lead participants on an eight-day trek around Norway, taking in such sights as the dramatic Lofoten Islands and ancient Viking settlements.
Since this is a drone trip, every day also includes one or two drone-photography sessions, led by photojournalist Josh Haner, who frequently uses a drone to take photos that have been published in the New York Times. Guests with own drones can bring them, and new pilots can use one provided by the company.
The New York Times offers dozens of so-called Journeys — mostly led by journalists — such as a culinary journey through India, led by a reporter from the food section, or a climate-change-focused Antarctica trip featuring two Times science writers. This is the first time that the New York Times has ever offered a drone-themed vacation.
The idea of using a vacation to experiment with something new or to try out a unique activity is apparently gaining traction with travelers. Expedia Group EXPE, -1.00% Chief Executive Mark Okerstrom said the company generated “north of half a billion dollars in bookings” in 2017 across its Things to Do and Local Expert businesses, and grew its activities transactions by approximately 20% in the first quarter of 2018. TripAdvisor TRIP, +0.40% added 30,000 new guided experiences to its site last year, a 50% increase.
For people who want to learn more about drones without devoting multiple days to the endeavor, Airbnb Experiences, an arm of the home-sharing company that allows travelers to book customized experiences and tours with locals, offers a handful of drone experiences.
Elena Buenrostro is among the entrepreneurs offering a “drone experience.” For $100, New York City visitors get an hour-long drone-flying lesson. Customers meet at the waterfront Grand Ferry Park in Brooklyn, which looks out on the Manhattan skyline. Buenrostro provides the drone.