JD.com, China's second largest e-commerce firm, reported a 31.2 percent rise in second-quarter revenue on Thursday, falling short of analysts' estimates after a worse-than-expected sale season.
The firm posted revenue of 122.3 billion yuan ($17.73 billion) for the quarter ended June 30, compared with analysts' estimate of 122.7 billion yuan according to Thomson Reuters I/B/E/S.
JD posted a net loss of 1.54 yuan per American depositary share, compared with a loss of 0.35 yuan a year earlier.
JD.com's sales volumes are seasonally high in the second quarter due to the company's mid-year sales event '618', but its revenue growth rate continues to slow from a peak of 60 percent in 2015 as the market shows signs of maturing.